How Does Web Development Work?

How Does Web Development Work?

How Does Web Development Work?

In the earliest days of the internet, back in the 1990s, web design was mostly text-based, with many individuals writing their own pages just to ensure they had some kind of web presence. Today when looking for Web Development Edinburgh companies have many more options at their disposal. In the modern marketplace, corporate websites are more commonly created by design agencies, using the combined skills of developers, designers, marketing specialists and search engine experts to create the best possible website for their clients. The internet is a big business and a vast platform for advertising, hence the level of investment in web presence has risen exponentially in the last twenty years.


In order to stay afloat in this competitive marketplace, web design agencies are pushed to create better      websites for clients and to develop the latest technologies and advances in interface. However, even within this    culture of innovation, there remain several steps to the development process which are transferrable between companies and which take place during the vast majority of constructions.

At the earliest meeting, the professional web developer will speak with the client in order to ascertain the scale and intention of the project. The developer needs to understand the client’s business model, their objectives, their ambitions and goals in order to create a website which meets their particular needs. In addition, the developer will also be looking to gain an understanding of the competition in the sector, identifying the other businesses in the area and looking at their strategies in order to compete at the same level. During these initial discussions, decisions will be made between the client and the developer over key features of the site. This can include whether or not the site needs a content management system, a common element of many business websites.

Installing a content management system during the development process enables the client to update areas of their website themselves, rather than relying on their developer to implement changes on their behalf. Typically, this might take the form of a news section or blog area, where the company can post their own stories or promotional information, or for an ecommerce site this could be an administrative panel whereby products can be updated or added to the catalogue.

In the documentation governing the development of the site, the goals or objectives will be clearly stated so that both parties know exactly what is expected. Some clients prepare their own documents, sometimes as an invitation to a web developer to propose a tender, but in most cases these initial discussions culminate in the developer preparing a document which is then confirmed by the client as a basis for progression. Within this document, the responsibilities of both parties are also outlined. From this, a functional specification can be created which details how each page of the site needs to work. Sometimes this is private within the development company, other times it is debated with the clients, but it forms the central basis of the design process once drawn up and confirmed. From it, tasks can be distributed and progress checked until the final website is completed, tested and released.

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